Irwin Brings Over Two Decades of Expertise in Healthcare Technology and Business-to-Business Marketing to Support Availity’s Innovation and Growth
Availity, one of the nation’s largest real-time health information networks, has appointed Jennifer Irwin to the company’s new Chief Marketing Officer position.
Irwin brings nearly 25 years of experience in business-to-business software as a service (SaaS) marketing across end markets including healthcare, benefits and financial services. She brings a proven track record of leading marketing and communications strategy to support Availity’s next phase of expansion and innovation in payer-provider connectivity.
“It’s such an exciting time in healthcare – the healthcare system is stressed and the potential for Availity to create better patient care experiences by connecting payers and providers to streamline administrative and clinical workflows makes it an ideal time to propel the company’s marketing strategies to new heights,” said Irwin. “As a senior marketing professional, I am excited to join at such a dynamic time in Availity’s evolution. I look forward to leveraging my skills at the intersection of health and technology to lead marketing efforts that back the company’s ambitious growth strategies and trajectories.”
Irwin’s expertise encompasses a vast array of marketing disciplines, including strategy, brand management, communications, and demand generation, all underpinned by a deep understanding of digital marketing. In her new role, she will lead go-to-market and marketing strategies for Availity’s solutions for healthcare data acquisition, standardization, transparency, automation, and exchange among health plans, providers, and technology partners.
“Jennifer has a strong record of building high-performing teams, aligning marketing strategies to achieve business outcomes, and driving marketing-influenced revenue growth,” said Russ Thomas, CEO of Availity. “Her expertise will be invaluable as we continue to build upon our position at the forefront of the healthcare technology industry, connecting the network of healthcare with innovative technology solutions that make it easier for health plans and providers to collaborate and share data in pursuit of accelerated and improved patient care.”
Irwin most recently served as Senior Vice President, Head of Marketing at Alegeus Technologies. Prior to that role, she held several leadership roles in business-to-business marketing, working with leading technology brands including PKWWARE, FIS (formerly Metavante), and more. She holds a Bachelor of Science Degree in Business Administration and Marketing from Marquette University.
Irwin lives in Milwaukee, WI, with her husband and four children – where she spends much of her free time as a professional youth sports spectator (and kindergarten basketball coach!).