Heather Caouette of eClinicalWorks and Julie Donnelly of Boston Business Journal to lead key client Healthcare IT initiatives
Amendola Communications, a nationally recognized, award-winning healthcare and healthcare IT public relations and marketing agency, announced today that it is expanding its operations to Boston to better serve its growing roster of East Coast clients. The Arizona-based company, with staff in Silicon Valley and in Chicago, is pleased to establish a presence in the key healthcare and health IT hub of Boston.
Boston operations will be led by Director of Marketing and Public Relations Heather Caouette, an accomplished public relations leader who most recently spent 10 years with the Westborough, MA-based electronic health records vendor eClinicalWorks. While at eClinicalWorks, Caouette was responsible for the development and execution of the company’s global PR and marketing activities, which helped grow the company from 250 to 5,000 employees and included marketing, PR, events, social media, digital marketing, branding and messaging. She also assisted a variety of technology innovators, from start-ups to industry leaders, in meeting their public relations goals while with Schwartz Communications. Her work has received multiple Publicity Club of New England’s Bell Ringer Awards and she has been recognized as one of PRSourceCode’s ‘Top Tech Communicators.’ Caouette holds a Bachelor of Science in Communication from Boston University and an M.B.A. in Finance from Bentley University. At Amendola, she manages key client accounts, constructing and executing integrated marketing and public relations campaigns that align with key business objectives.
Caouette is joined by Senior Writer Julie Donnelly, an award-winning former journalist who spent more than five years as the healthcare reporter for the Boston Business Journal. She has won an Edward R. Murrow Award and has been honored by the Associated Press, the Society of Professional Journalists and the Association of Capitol Reporters and Editors. Donnelly holds a B.A. in Political Science from Macalester College and an M.A. in International Journalism from City University in London, U.K. She currently provides custom content to healthcare and HIT clients including blogs, contributed articles, white papers, website copy, news releases and executive speeches.
“Boston is, without a doubt, one of the most important healthcare clusters in the country, so we need to be here,” said Jodi Amendola, CEO and founder. “As we build our roster of clients along the East Coast, we’re pleased to offer PR and content marketing pros that can quickly respond to client needs across all U.S. time zones.”