Alula and NuraLogix® Form Partnership for Reimagined Health Monitoring


Alula, a global technology group specializing in providing advanced technologies to clients in insurance, employee benefits, and healthcare, and NuraLogix®, an innovator in Affective Ai™ technology and remote health assessment platforms have formed a strategic partnership.

Alula has enhanced its digital health solutions, particularly the VivaScore app, using NuraLogix’s patented Transdermal Optical Imaging (TOI®) technology. This integration allows non-invasive health and wellness measurements to be accurately determined in 30 seconds using common devices like smartphones, tablets, and laptops equipped with a camera and internet connection. This technology is supported by substantial scientific research, including 13 peer-reviewed journal articles and protected by over 18 U.S. patents.

“The integration of our Affective Ai™ technology with Alula’s solutions marks a significant milestone in health technology,” said Michael Keefe, VP of Global Sales at NuraLogix. “By enabling quick and accurate health assessments, we are opening up new possibilities for remote health parameters measuring that were previously unimaginable.”

The TOI® technology leverages a patented process where the device camera analyses facial blood flow patterns to measure vital physiological markers such as pulse rate, blood pressure, and breathing rates. These are processed using NuraLogix’s DeepAffex® cloud-based AI engine, delivering real-time health insights directly to users’ devices. This enhances user engagement and empowers them with immediate, actionable health insights.

Simon Spurr, Executive Director at Alula, commented, “Our partnership with NuraLogix not only enhances the capabilities of our VivaScore app but also aligns with our mission to transform health management through technology. This collaboration will lead to improved health outcomes for our users and provide them with the tools necessary for proactive health understanding and management.”

The partnership will also bring significant value to the insurance industry. The integration of NuraLogix’s technology into Alula’s solutions will accelerate the usage of emerging AI-based tools for assessing risk, onboarding customers, and pricing insurance policies. By combining NuraLogix and Alula’s technologies, companies can focus resources on high-value customers and have a comprehensive real-time health assessment to augment traditional data sources used by actuaries to assess risk and price a policy. This will enable “dynamic underwriting” of certain life insurance policies and reduce the need to send a nurse to collect samples, significantly cutting costs. Additionally, the partnership will:

  • Triage prospects to focus resources on high-value policies and reduces the risk of those applicants who may not qualify.
  • Generate more accurate risk scores and assessments.
  • Save money.
  • Reduce fraud.

NuraLogix is dedicated to improving global health through its Affective Ai™ technology. The partnership with Alula aligns perfectly with this mission, offering practical and impactful solutions that are accessible and convenient. This collaboration is expected to transform how remote health assessments are conducted, providing a critical tool for continuous health monitoring.

The integration of NuraLogix’s technology into the existing VivaScore app enhances its capabilities. With NuraLogix’s advanced technology, captures vital signs like blood pressure and pulse rate in real-time. This allows for immediate, personalised health feedback, promoting regular monitoring and proactive health management.

Through this collaboration, Alula and NuraLogix aim to leverage their respective expertise to drive innovation and deliver enhanced digital health solutions to their customers. This partnership is expected to open new markets and enhance service offerings to Alula’s clientele across employer groups, health and life insurance, and healthcare sectors.

This partnership underscores Alula’s commitment to integrating technology to elevate the customer experience and optimise health management solutions. By incorporating NuraLogix’s advanced TOI® facial scanning technology into the VivaScore app, Alula enhances its offerings, providing more comprehensive and appealing services to its clients.