IQVIA Launches Orchestrated Patient Engagement

IQVIA OPE is a SaaS patient engagement solution that bridges the gap between life sciences companies and patients

IQVIA™ (IQV) announced the launch of Orchestrated Patient Engagement (OPE), a new cloud-based software as a service (SaaS) solution that helps close the gap between life sciences companies and patients last week at the eyeforpharma Patient Summit USA in Philadelphia. The OPE SaaS solution is powered by Belong.Life technology to allow life sciences customers to facilitate interactions and gain insights from patients who opt-in, assisting in the commercialization process.

“Engagement with patients is a huge area of opportunity for life sciences companies,” said Mike Townsend, research director for IDC Health Insights, a leading analyst firm that helps organizations make fact-based technology decisions to achieve their key business objectives. “Patients want to know about their conditions and treatment plans and to engage with communities that understand what they are going through. Educated patients and caregivers with access to such communities are more engaged in the treatment journey and more likely to adhere to treatment plans, which leads to improved patient health outcomes.”

IQVIA’s OPE creates unique advantages and drives value throughout the commercialization process. For instance, OPE provides access to information for patients during the pre-launch phase, empowering life sciences customers to develop a deep understanding of patient needs. At launch, OPE delivers hyper-targeted awareness campaigns to patients who joined the program. For existing marketed therapies, OPE facilitates direct engagement to understand compliance patterns and drive adherence.

“We believe that engaging patients effectively demands domain expertise and experience backed by disruptive technology,” said Eliran Malki, co-founder and chief executive officer of Belong.Life. “Our market-proven platform puts the focus on patients with hyper-personalized education and an AI-enhanced user experience empowering and connecting them with their entire ecosystem.”

IQVIA OPE is designed to protect patients’ data and provide transparency for its users, by involving patients in decisions about how their information might be used throughout the patient journey. Patients can choose to join and opt-out at any time. IQVIA OPE will be available in the United States in the fourth quarter of 2019.

“IQVIA Technologies is excited to launch its latest innovative solution, OPE, which helps bridge the gap between life sciences companies and patients,” said Tal Rosenberg, senior vice president, Global Technology Solutions at IQVIA. “OPE puts patients in the center, providing them with tools to manage their treatments more effectively, and empowering them with knowledge when they need it.”