Doceree Unveils RepTwin: AI-Powered Innovation Redefining HCP-Brand Engagement
First-of-its-kind virtual brand rep now available 24/7 within physician workflows, announced live at Fierce Pharma Week 2025
Philadelphia – September 10, 2025 – Doceree, the only AI-powered operating system for healthcare marketing, today announced the launch of RepTwin, a groundbreaking ad format designed to transform how healthcare professionals (HCPs) interact with pharmaceutical brand representatives. Revealed at Fierce Pharma Week 2025, RepTwin introduces an entirely new “Conversation Layer” for HCP engagement—giving physicians instant, on-demand access to fully trained, compliant virtual brand reps embedded directly into their daily workflows.
With 65% of U.S. physicians restricting in-person rep visits and average facetime with brand reps dropping to just a few minutes, RepTwin bridges the access gap by enabling HCPs to request brand information, clinical data, or support anytime and anywhere. The platform integrates directly into EHR systems, specialist medical publishers, brand portals, and training platforms—delivering brand expertise precisely when and where physicians need it.
“For too long, our industry has viewed AI primarily as a performance optimization tool,” said Harshit Jain, MD, Founder & Global CEO of Doceree. “With RepTwin, we’re unlocking AI’s full potential to transform engagement itself. For the first time, physicians can interact with a fully trained, always-available virtual brand rep—on their terms, within their own workflow, and with complete confidence in compliance and accuracy.”
RepTwin: Key Capabilities
- Always-On Accessibility: Available 24/7 within 2,000+ specialist medical publishers, 150+ EHRs (including Epic & Cerner), brand websites, and clinical platforms.
- Continuously Brand-Trained: Regularly updated with brand guidelines, clinical trial data, marketing assets, and competitive intelligence.
- Compliance at Core: HIPAA, GDPR, SOC2, and PHI compliant with built-in MLR-approved content for every interaction.
- Multi-Modal Engagement: Offers video, voice, and text-based interactions based on physician preference.
- Contextual Relevance: Appears only in clinically appropriate moments—during patient consultations or medical research.
With its direct integrations and access to over 6 million verified HCPs, RepTwin offers pharmaceutical manufacturers and life sciences brands a scalable, compliant, and hyper-personalized engagement channel for modern healthcare marketing.
A Shift in HCP Engagement Strategy
As part of the launch campaign, Doceree also debuted an AI-generated ad film highlighting how an always-available virtual rep can support physicians during critical decision-making moments. The campaign underscores Doceree’s signature creative approach to redefining how brands communicate with clinicians.
“Physician accessibility has always been a challenge for the industry,” added Harshit Jain, MD. “RepTwin solves this by combining AI-driven personalization with real-time availability, fundamentally changing the way HCPs and brands connect.”
RepTwin is now available for pharmaceutical and life sciences companies aiming to modernize their engagement strategies through Doceree’s AI-powered ecosystem.
For more details, visit: https://doceree.com/reptwin/
Doceree Unveils RepTwin: AI-Powered Innovation Redefining HCP-Brand Engagement
First-of-its-kind virtual brand rep now available 24/7 within physician workflows, announced live at Fierce Pharma Week 2025
Philadelphia – September 10, 2025 – Doceree, the only AI-powered operating system for healthcare marketing, today announced the launch of RepTwin, a groundbreaking ad format designed to transform how healthcare professionals (HCPs) interact with pharmaceutical brand representatives. Revealed at Fierce Pharma Week 2025, RepTwin introduces an entirely new “Conversation Layer” for HCP engagement—giving physicians instant, on-demand access to fully trained, compliant virtual brand reps embedded directly into their daily workflows.
With 65% of U.S. physicians restricting in-person rep visits and average facetime with brand reps dropping to just a few minutes, RepTwin bridges the access gap by enabling HCPs to request brand information, clinical data, or support anytime and anywhere. The platform integrates directly into EHR systems, specialist medical publishers, brand portals, and training platforms—delivering brand expertise precisely when and where physicians need it.
“For too long, our industry has viewed AI primarily as a performance optimization tool,” said Harshit Jain, MD, Founder & Global CEO of Doceree. “With RepTwin, we’re unlocking AI’s full potential to transform engagement itself. For the first time, physicians can interact with a fully trained, always-available virtual brand rep—on their terms, within their own workflow, and with complete confidence in compliance and accuracy.”
RepTwin: Key Capabilities
- Always-On Accessibility: Available 24/7 within 2,000+ specialist medical publishers, 150+ EHRs (including Epic & Cerner), brand websites, and clinical platforms.
- Continuously Brand-Trained: Regularly updated with brand guidelines, clinical trial data, marketing assets, and competitive intelligence.
- Compliance at Core: HIPAA, GDPR, SOC2, and PHI compliant with built-in MLR-approved content for every interaction.
- Multi-Modal Engagement: Offers video, voice, and text-based interactions based on physician preference.
- Contextual Relevance: Appears only in clinically appropriate moments—during patient consultations or medical research.
With its direct integrations and access to over 6 million verified HCPs, RepTwin offers pharmaceutical manufacturers and life sciences brands a scalable, compliant, and hyper-personalized engagement channel for modern healthcare marketing.
A Shift in HCP Engagement Strategy
As part of the launch campaign, Doceree also debuted an AI-generated ad film highlighting how an always-available virtual rep can support physicians during critical decision-making moments. The campaign underscores Doceree’s signature creative approach to redefining how brands communicate with clinicians.
“Physician accessibility has always been a challenge for the industry,” added Harshit Jain, MD. “RepTwin solves this by combining AI-driven personalization with real-time availability, fundamentally changing the way HCPs and brands connect.”
RepTwin is now available for pharmaceutical and life sciences companies aiming to modernize their engagement strategies through Doceree’s AI-powered ecosystem.
For more details, visit: https://doceree.com/reptwin/
