HappyOrNot Partners with National Pharmacy Association to Deliver Real-Time Feedback Tools to UK
TAMPERE – July, 2025 – HappyOrNot, the global leader in real-time customer feedback solutions, has partnered with the National Pharmacy Association (NPA) to provide independent community pharmacies across the UK with actionable insight tools designed to improve patient care, relieve staffing pressures, and support sustainable business growth.
Through this collaboration, NPA members will gain access to customized solution bundles built specifically for the pharmacy sector, streamlining implementation and ensuring features align with the unique challenges of community pharmacies. These bundles include:
- Survey solutions that allow pharmacies to benchmark their performance against national industry data
- Real-time alerts and dashboards for both frontline staff and management teams
- Physical and digital feedback tools to capture patient sentiment in-store and via remote services
The partnership also includes access to HappyOrNot’s Customer Academy and support resources, offering pharmacies training and best practices to maximize the value of their feedback data.
Addressing Workforce and Operational Pressures
With UK pharmacies under significant strain due to staffing shortages, rising operational costs, and increasing patient demand, the initiative focuses on streamlining daily operations while uncovering opportunities for revenue growth.
By collecting micro-level data from specific service areas—such as consulting rooms, vaccination services, dispensing counters, and retail zones—pharmacies can identify exactly where service improvements are needed and where new income streams may emerge.
“As our members face mounting financial pressures and the challenge of retaining patients, real-time insights have become essential,” said Nick Sullivan, Commercial Manager at the NPA.
“With approximately 90% of a typical pharmacy’s income still tied to NHS dispensing and services, deeper understanding of patient experiences is critical to shaping new revenue streams and strengthening long-term sustainability.”
Supporting Community Pharmacies’ Dual Role
Independent pharmacies occupy a unique position, operating as both healthcare providers and commercial retailers. HappyOrNot’s tools aim to help them manage this balance by simplifying feedback collection and empowering pharmacy teams to take quick, informed action.
“Independent pharmacies are lifelines for their communities, delivering vital healthcare services while also navigating the realities of running a business,” said Chris Walker, Partner Sales Manager (EMEA) at HappyOrNot.
“We are proud to support NPA members with a tailored solution that not only enhances patient experience but also alleviates some of the operational burdens faced by this critical sector.”
HappyOrNot Partners with National Pharmacy Association to Deliver Real-Time Feedback Tools to UK Pharmacies
New solution aims to reduce operational strain and help independent pharmacies adapt to evolving healthcare and retail demands
TAMPERE – July XX, 2025 – HappyOrNot, the global leader in real-time customer feedback solutions, has partnered with the National Pharmacy Association (NPA) to provide independent community pharmacies across the UK with actionable insight tools designed to improve patient care, relieve staffing pressures, and support sustainable business growth.
Through this collaboration, NPA members will gain access to customized solution bundles built specifically for the pharmacy sector, streamlining implementation and ensuring features align with the unique challenges of community pharmacies. These bundles include:
- Survey solutions that allow pharmacies to benchmark their performance against national industry data
- Real-time alerts and dashboards for both frontline staff and management teams
- Physical and digital feedback tools to capture patient sentiment in-store and via remote services
The partnership also includes access to HappyOrNot’s Customer Academy and support resources, offering pharmacies training and best practices to maximize the value of their feedback data.
Addressing Workforce and Operational Pressures
With UK pharmacies under significant strain due to staffing shortages, rising operational costs, and increasing patient demand, the initiative focuses on streamlining daily operations while uncovering opportunities for revenue growth.
By collecting micro-level data from specific service areas—such as consulting rooms, vaccination services, dispensing counters, and retail zones—pharmacies can identify exactly where service improvements are needed and where new income streams may emerge.
“As our members face mounting financial pressures and the challenge of retaining patients, real-time insights have become essential,” said Nick Sullivan, Commercial Manager at the NPA.
“With approximately 90% of a typical pharmacy’s income still tied to NHS dispensing and services, deeper understanding of patient experiences is critical to shaping new revenue streams and strengthening long-term sustainability.”
Supporting Community Pharmacies’ Dual Role
Independent pharmacies occupy a unique position, operating as both healthcare providers and commercial retailers. HappyOrNot’s tools aim to help them manage this balance by simplifying feedback collection and empowering pharmacy teams to take quick, informed action.
“Independent pharmacies are lifelines for their communities, delivering vital healthcare services while also navigating the realities of running a business,” said Chris Walker, Partner Sales Manager (EMEA) at HappyOrNot.
“We are proud to support NPA members with a tailored solution that not only enhances patient experience but also alleviates some of the operational burdens faced by this critical sector.”
