Virtual Care Using Online Adaptive Interviews Outperforms Live Video- and Phone-Based Telemedicine in Adherence to Clinical Guidelines

Zipnosis_Screen_Shot mHealth Times

Health system data contrasts with a JAMA Internal Medicine study finding high variation in quality among video- and phone-based telemedicine services

Data from more than 1,700 “virtual care” patient encounters at two large U.S. health systems demonstrates that the use of an evidence-based, best practices-driven virtual health platform can overcome major issues with the consistent  delivery of guideline-adherent care that were identified in a recent, widely referenced study published in JAMA Internal Medicine.

The data from customers using Zipnosis virtual care platform reveals that patients who took part in online, adaptive interviews to seek treatment for a common acute illness and who were treated by the health systems’ clinicians received guideline-adherent care over 95 percent of the time. Adherence to national best practice guidelines has been linked to higher quality care with fewer medical errors.

The data contrasts with the conclusions of researchers at the University of California at San Francisco (UCSF), who published an article in the May edition of JAMA Internal Medicine reporting significant variation in quality among traditional telemedicine companies that, unlike Zipnosis, rely primarily on live video- and phone-based encounters. (Zipnosis was not one of the companies studied).

The authors of the JAMA Internal Medicine article, “Variation in Quality of Urgent Health Care Provided During Virtual Visits,” found that adherence to national best practice guidelines for care among the eight virtual care companies they studied ranged from 34.4 percent to 66.1 percent. The variation in guideline-adherent care was even greater for treatment of viral pharyngitis and acute rhinosinusitis (sinusitis), with clinicians adhering to guidelines anywhere from 12.8 percent to 82.1 percent of the time.

By contrast, the Zipnosis review of 1,760 patient encounters for treatment of acute sinusitis using the Zipnosis virtual care platform found that clinicians provided guideline-adherent care in 95.4 percent of cases. These data have been reported to a state medical board and at major informatics and virtual health conferences.

“Our findings strongly support our contention that online, adaptive patient interviews and systematic, curated diagnostic pathways assist clinicians in adhering to national best practice guidelines in nearly all cases,” said Rebecca Hafner-Fogarty, MD, Chief Medical Officer of Zipnosis and co-author of the Zipnosis study. “The vast majority of virtual care companies included in the study leverage live video and phone encounters to diagnose and treat patients rather than asynchronous online, adaptive interviews such as those provided by Zipnosis. The findings from the JAMA Internal Medicine study raise doubts about the ability of live telemedicine to consistently deliver high-quality patient care.”

Asynchronous vs. Synchronous Virtual Care

Zipnosis’ virtual care platform guides patients through online structured, adaptive interviews developed from national best practice guidelines, and then guides clinicians through a systematic assessment based on curated pathways. While the companies included in the JAMA Internal Medicine study rely on synchronous (live) video-based or telephonic systems, the alternative Zipnosis model’s asynchronous (store-and-forward) approach adds the patient’s responses to the clinical notes prior to assessment via integration with the EHR, eliminating the possibility that a busy clinician could miss a key question.

This systematic approach also guides providers through curated pathways based on patients’ medical histories. Treatment options are limited to the most appropriate choices supported by evidence-based protocols, thereby reducing variability. Moreover, the Zipnosis platform enables clinicians to engage in live video or phone interactions with patients on a case-by-case basis.

Presentation of Findings at American Telemedicine Association (ATA) Conference

Zipnosis Chief Clinical Officer Kevin Smith, DNP, FNP, FAANP, will present findings from a study of virtual care guideline adherence at the ATA 2016 Annual Conference & Trade Show in Minneapolis.  The session, “Online Care Measurements & Guidance,” takes place on Sunday, May 15 at 12:00pm CDT at the Minneapolis Convention Center.