Salesforce Introduces Digital 360 for Healthcare

Pre-Built Apps to Deliver Digital Experiences Fast for Health Consumers

In 2020, the world changed, forcing companies of all sizes and across all industries to quickly “go digital” — making safe consumer experiences like curbside pickup and grocery delivery the norm.

More than a year later, it’s clear that consumer behavior has changed forever and today’s consumer is now digital first. Consumers are spending 54 percent more time on digital channels than in stores and other physical locations. Even industries like financial services, manufacturing and the public sector, which have been reluctant to make the leap due to compliance and infrastructure challenges, found themselves embracing new ways of operating.

“Every company needs to become digital-first, no matter the industry,” said Shannon Duffy, EVP, Marketing, Salesforce Digital 360. “With Digital 360 for Industries, we’re expanding our leading digital and industry offerings to deliver exactly what our customers need — a flexible technology platform that is quick and easy to deploy.”

To meet this need, Salesforce has unveiled Digital 360 for Industries, helping companies deliver better experiences faster with industry apps, developer tools, websites, portals and best practices that are purpose-built for each industry. With Digital 360 for Industries companies can quickly and easily build ecommerce storefronts, webpages and portals that are connected to Salesforce Industry Clouds.

Digital 360 for Healthcare

New pre-built Patient Journeys, powered by Marketing Cloud, offers healthcare providers the ability to tailor marketing journeys for different patient groups, leading to higher patient engagement and better health outcomes. With the Patient Journey, newly referred patients receive a high-touch marketing experience once they’ve joined a new health practice, so they receive the most relevant information at exactly the right time.

“We’re excited about Digital 360 for Healthcare — expanding our existing success of Health Cloud with our leading Digital 360 products,” said Dr. Geeta Nayyar, general manager of Healthcare and Life Sciences and executive medical director at Salesforce. “With new Patient Journeys and more personalized digital tools at their fingertips, healthcare providers will be able to deliver an even better experience for their patients with deeply personalized and informative marketing, education, and messaging — meeting consumers wherever they need in their patient journey.”

To continue to help providers go digital first quickly and efficiently, Salesforce has created healthcare-specific resources for admins and developers. Specifically for developers, the offering includes the Commerce Cloud Developer Center, which includes documentation, how-to guides and a community of 10,000 developers to help build quality patient experiences.

To learn more and for an animated look at smarter patient acquisition, service, care management, and engagement powered by Digital 360 for Healthcare and Patient Journeys, please visit