OODA Health Launches Provider Advisory Board


Leaders from Ascension Health, Baptist Health of Northeast Florida, Health First, Adventist Health, Jefferson Health, Northwell Health, and Rothman Orthopaedics to Help Company Drive New Healthcare Payments Future

OODA Health, a healthcare technology company providing an innovative payment platform that aligns payers and providers to make healthcare more affordable and accessible, announced the launch of its provider advisory board to support go-to-market plans for the company’s expansion. Chaired by Dr. Stephen K. Klasko, the president of Philadelphia-based Thomas Jefferson University and CEO of Jefferson Health, the OODA provider advisory board brings together innovative leaders from across healthcare. Advisory board members include:

  • Dr. Stephen K. Klasko, President of Thomas Jefferson University and CEO of Jefferson Health
  • Howard Gold, Executive Vice President and Chief Managed Care Officer, Northwell Health
  • Steven P. Johnson, President & CEO, Health First
  • Mike West, CEO, Rothman Orthopaedics
  • Michael McMillan, Head of Managed Care, Ascension Health
  • Dr. Timothy Groover, President of Physician Alignment, Baptist Health of Northeast Florida
  • Todd Hofheins, CFO, Adventist Health

“OODA has a bold and unique mission – to align payers and providers in order to make healthcare accessible and affordable for all,” said Seth Cohen, co-CEO and co-founder at OODA Health. “We have ambitious plans to scale our provider footprint this year, and our advisory board will help us ensure that our solution set closely aligns with provider needs.”

OODA Health’s patient billing solution, OODAPay, challenges the status quo in patient billing. By leveraging best-in-class technology and innovative relationships with payers, OODAPay simplifies and consolidates bills across providers, resulting in meaningful improvements to collections and satisfaction. Early program results indicate 96% patient satisfaction with the OODAPay billing experience, and over 20% increase in historical collections. Patients using the platform are especially delighted with the option to set zero-interest payment terms to make their healthcare costs more affordable and manageable.

“Too many solutions cater to just one side, contributing to an ‘arms race’ that drives antagonism and friction,” noted Dr. Klasko, chair of the OODA Health provider advisory board. “OODA represents a new person-centric model in which individuals will be able to access healthcare in the same easy way that they interact with other goods and services.” Dr. Klasko joined OODA as a board member in October 2020 and his most recent book, “UnHealthcare: A Manifesto for Health Assurance,” argues for a reinvention of healthcare, reflected in the OODA Health approach.

OODA’s model has increasingly resonated with healthcare providers and payers nationwide. The company is experiencing unprecedented growth in rollouts of OODAPay with leading healthcare organizations across the country. OODA Health plans to add board members as its expansion continues.