Neustar and Tomorrow Networks Announce Strategic Partnership to Engage with Healthcare Audiences on Mobile
Neustar, Inc. (NYSE: NSR), a trusted, neutral provider of real-time information services, today announced a strategic partnership with Tomorrow Networks (a division of Aptus Health), a leading provider of data-driven mobile solutions focused exclusively on the needs of healthcare and lifestyle marketers. The partnership fuses Neustar’s authoritative identity with Tomorrow Networks’ advanced geo-targeting capabilities to help marketers deliver strategic mobile marketing campaigns at scale and with laser-focused granularity.
Reaching a healthcare audience has traditionally been limited to a publisher-specific model: one in which the consumer is compelled to search for healthcare information housed on topic-specific content hubs. With this partnership, Neustar combines its AdAdvisor® Audiences profiles with Tomorrow Networks’ geo-targeting segmentation capabilities to deliver personalized consumer interactions at the right time with hyper-local precision. The data drives precisely targeted and relevant campaigns that are executed across Tomorrow Networks’ mobile audience segments—delivering a highly personalized experience that leads to superior results.
“Neustar’s leadership in authoritative identity – a single, accurate view of customers across multiple touchpoints – helps data-driven marketers deliver greater value and ROI,” said Brian Foster, SVP of Information Services, Neustar. “By partnering with Tomorrow Networks, we are creating and delivering digital experiences that are more relevant for healthcare consumers than ever before.”
Tomorrow Networks’ ConditionLocator™ data management platform provides customers with the ability to build a scalable marketing strategy based on rigorous data analysis; execute a mobile campaign leveraging geo-targeting technology; and analyze the results based on point of sale ROI metrics. Neustar PlatformOne™, an integrated marketing solution, offers Tomorrow Networks an additional layer of intelligence to help marketers make informed decisions about their media spend and assemble a more holistic view of their consumer health audiences on mobile platforms.
“We are excited to bring Neustar’s expertise in consumer and attitudinal data into Tomorrow Networks’ Condition Locator™ data management platform,” said Peter Nilsson, CTO of Tomorrow Networks. “This partnership builds on our deep experience using data and insights to better understand consumer health engagement in real-world scenarios. The behavioral level data of Neustar, combined with the hyper-local geo-targeting capabilities of the Tomorrow Networks platform, helps us further refine our ability to deliver the right messaging to our audience at a time that’s most contextually relevant to them.”