New offering aims to connect industry with local/community public health initiatives
Initial areas of focus include oncology, vaccines, diabetes management, and cardiovascular health
MMC, a creatively-led, digitally-driven integrated marketing and communications agency, today announced a groundbreaking strategic partnership with ProVention Health Foundation, a nonprofit organization dedicated to expanding the reach and impact of public health and healthcare programs. This collaboration aims to initiate impactful healthcare programming by tapping into local community influencers, extend grassroots initiatives, and promote data sharing to effectively address the day-to-day health challenges faced by local communities.
“MMC recognizes the significance of fostering partnerships with public and government health agencies to maximize the positive impact on public health,” said Dr. Kavin Shah MD, MPH, Executive Director, Healthcare Medical and Corporate Strategy at MMC. “By joining forces with ProVention, MMC is poised to provide its clients with access to expertise, resources, and networks that can drive significant health outcomes, on both a personal and population level. This strategic partnership will also offer an unparalleled opportunity to customize and implement programs that make a direct impact at the micro-local, community level. By leveraging the strengths of both organizations, we are poised to make an indelible and meaningful difference in the lives of those that need it most.”
ProVention Health Foundation leverages the invaluable work of its sister organization, the National Association of Chronic Disease Directors (NACDD), and its extensive network of over 7,000 members. This powerful alliance allows ProVention to foster education and awareness that will radically impact disease prevention and management. With access to federal, state, and local health agencies, numerous community coalitions, councils, committees, and an extensive pool of public health subject matter experts in every state and US jurisdiction, ProVention Health Foundation is uniquely positioned to drive sustainable change.
“ProVention is thrilled to join forces with MMC in our shared vision of improving public health,” said John Patton, Executive Director at ProVention Health Foundation. “We’ve seen the progress that has been made with our diabetes education and awareness programs. By combining our resources and expertise, we are confident that we can make an extraordinary impact on the lives of individuals and communities in need across areas like cardiovascular health, oncology, vaccine administrations, and more.”
The strategic partnership between MMC and ProVention will focus on the following key areas:
- Initiation of new programs focused on improved public health outcomes: Through this partnership, MMC and ProVention will collaborate to develop and implement innovative programs that target critical public health challenges, such as cardiovascular health and obesity, as well as maternal and child health. By leveraging real-world data sets and employing local hyper-targeting strategies, these programs will be expertly tailored to address the unique needs of diverse communities.
- Grassroots extensions of existing programs: Building upon the tremendous success of current initiatives, MMC and ProVention will unite to extend the reach and impact of their efforts. This collaborative endeavor will ensure that individuals managing chronic diseases have seamless access to a comprehensive range of resources that surpass traditional pharmaceutical solutions, empowering them to lead healthier and more fulfilling lives.
- Data sharing for creative problem-solving: Recognizing the immense power of data in identifying and driving effective healthcare solutions, MMC and ProVention will proactively facilitate robust data sharing initiatives. By pooling their resources and insights, these visionary organizations aim to identify and implement innovative strategies to overcome the complex healthcare challenges faced by local communities. Through this collaborative approach, targeted interventions will also be developed to address the root causes of health disparities with great precision.