Today’s older adults are more active than their predecessors and they have very different interests and motivations. Consequently, baby boomers and older adults are demanding products and services from an economy that is not prepared to meet their needs. This presents a tremendous window of opportunity for unprecedented profits and growth, even in a challenging economic climate. With the right business plan, direction and commitment to succeed, entrepreneurs are poised to help increase the quality of life for many while creating a successful business in the process.

Since 2004, Mary Furlong & Associates has produced the Silicon Valley Boomer Venture Summit and Business Plan Competition at Santa Clara University and each year has been more successful than the one before. The event brings together entrepreneurs, leaders in the field of aging and the venture community to create a unique forum to explore, share and design products and services that will dominate the baby boomer market in coming years. In addition, this program is designed to teach entrepreneurs how to think through a business.