Doximity Announces Hospital Marketing Platform

Over 30 hospitals use leading medical network to highlight their clinical expertise

Doximity, the online network for U.S. healthcare professionals, announced its Hospital Solutions service —  a new way for hospitals to efficiently and organically build meaningful connections with clinicians across the country. More than 30 hospitals have already partnered with Doximity to build brand awareness and grow their referral networks among Doximity’s more than half million physician members.

As healthcare becomes more complex and sub-specialized, physicians need trusted, timely access to experts across the country. Doximity is where over 60 percent of U.S. physicians already connect to securely discuss patient care and the latest in medical literature. Hospitals can now do their referral network development and content marketing precisely where clinicians are already congregating — their newsfeed.

Doximity’s diverse clients include Johns Hopkins Medicine, Mount Sinai Health System, Northwestern Medicine, Hospital for Special Surgery, and Ochsner Health System.

Ochsner Health System, located in Louisiana, is one of the largest independent health systems in the United States. In their first year using the Doximity platform, Ochsner saw referrals from over fifty new physicians for complex cases in transplant, cardiology and surgery, among others.

“Our partnership with Doximity allows us to engage in an ongoing conversation with referring physicians in a way we haven’t before,” said Dr. Richard Milani, Chief Clinical Transformation Officer at Ochsner Health System. “The right message at the right time may mean a patient gets the care they need when they need it most.”

“Our goal is to help clinicians to find the right sub-specialist for the right cases, and to do so, they need to be aware of the physicians and institutions performing certain procedures,” said Dr. Peter Alperin, VP of Hospital Solutions at Doximity. “By giving hospitals a way to help their physicians market themselves, they’ll be able to build their networks and subsequently their referral base — a win for all involved.”