Backed by Amulet Capital and Athyrium Capital, Platform Brings Together DECODE and Eruptr, Two Industry-Leading Healthcare Marketing Services Companies
Leveraging Digital Media, Patient Acquisition and Retention, and Creative Specialties to Offer a Unique, Growth-Focused Solution for Healthcare Providers
Unlock Health, a healthcare technology and services growth platform, was formed last week through the combination of Eruptr, a provider of proprietary technology-enabled digital marketing solutions, and DECODE, a national digital and creative-services agency focused on healthcare. Unlock Health helps healthcare organizations’ grow while driving long-term, sustainable performance. The platform is backed by Amulet Capital Partners, a middle-market private equity investment firm focused exclusively on healthcare, and Athyrium Capital Management, a specialized asset management company focused on healthcare opportunities.
Health systems, physician groups, and specialty providers have spent decades limited by the barriers dividing patient acquisition and retention campaigns, payor contracts, and pricing strategy, all while lacking the necessary data and technology required to analyze supply and demand, interpret market changes, and prove ROI. Unlock Health breaks down those barriers by delivering the right mix of consulting, marketing, and tech enablement to fill these gaps and support consistent, long-term growth.
Unlock Health’s management team includes Chief Executive Officer Brandon Edwards and President Shannon McIntyre Hooper, both of whom bring decades of integrated healthcare marketing and leadership expertise. Edwards, Hooper and the entire Unlock Health management team will work closely with Eruptr and DECODE staff to capitalize on complementary strengths and build out the combined platform functionality to support clients and healthcare systems across the country.
Eruptr is a large healthcare-focused digital media and Health Risk Assessment (HRA), serving more than 200 provider clients. DECODE is a full-service healthcare digital advertising agency with a strong strategy and creative offering, ranging from big brand engagements to specialty service line campaigns. In addition, Unlock Health is assembling a team of experts in managed care consulting and communications under the Forge brand to support new and existing clients.
“We recognize the tremendous potential and impact a trusted, one-stop provider of integrated marketing, consulting, and tech enablement can have in breaking down long-standing barriers for healthcare organizations,” said Edwards. “By combining two complementary, industry leading healthcare services platforms in Eruptr and DECODE with a bespoke team we are assembling, we are helping healthcare providers increase revenue, manage costs, and create healthier communities. Together, we’re removing the guesswork from growth and helping these organizations succeed now and in the future.”
The platform will have a combined – and growing – team of 120 professionals. Eruptr and DECODE will continue to operate under their respective brands and be led by the existing management teams, who will work closely together and with Unlock Health executive leadership to build a combined offering to benefit clients, employees, and the broader healthcare community.
“Today marks an exciting milestone for our company, and we look forward to this next phase alongside DECODE, Brandon, Shannon, and the entire Unlock Health team,” said JK Lloyd, President and Co-Founder of Eruptr. “With two of the most innovative healthcare marketing organizations working together on one visionary team, we are excited to continue transforming how healthcare organizations drive patient acquisition and retention in an ever changing and competitive landscape.”
“DECODE has always been passionate about leveraging the latest technology and data to deliver creative strategies that help our clients succeed,” said Kathleen Perley, Chief Executive Officer and Founder of DECODE. “With the launch of Unlock Health, we will have the benefits of increased scale and a broader range of market-leading services and expertise to support clients as they navigate and compete in a rapidly evolving industry.”
Financial terms of the transaction were not disclosed.