Today, the 70 million Americans that have issues falling and staying asleep have a new, clinical proven, drug-free and super fun way to naturally improve the quality and duration of sleep. Beginning presales on Indiegogo at the early bird price of $249, URGONight is the world’s first daytime sleep training system that uses neurofeedback therapy with in-app exercises to train the brain to produce the brainwaves clinically associated with sleep.
Developed over four years by leading French neuroscientists and sleep experts, URGONight is a modern day twist on counting sheep. It helps people naturally learn to increase the brainwaves that impact sleep, using technology that has been clinically proven to reduce the time to fall asleep by 40% and cut night time interruptions by half. For the first time, it brings medical-grade neurofeedback therapeutic capabilities into the home in a non-invasive, easily worn device.
The Science of Sleep
URGONight is a neurofeedback therapy that creates a sophisticated daytime training program that provides a mental muscle workout that can help people strengthen the quality of sleep. Neurofeedback therapies use real-time displays of brainwave activity, audio and visual cues and reward strategies to teach people to identify and modify behavior to influence a desired outcome. They are used to treat and manage conditions such as sleep and ADHD as well as improve critical thinking, athletic capabilities and even musical performances. Until now, they have been carried out in a clinical environment in the presence of medical professionals, however, URGONight brings this capability into the home.
It consists of a non-invasive Electroencephalogram (EEG) measuring headband connected to an imitative training app. Worn and used during the day, rather than at night, the adjustable headband is easy and comfortable to wear and uses sophisticated sensors to measure brainwave activity within the sensorimotor cortex of the user’s brain without producing sounds or waves itself.
During the night, our brains emit waves known as “sleep spindles” that control multiple aspects of sleep including how fast we fall asleep, progress through various sleep cycles and how sleep is protected from environmental disturbances such as sounds. The frequency of Sleep Spindles can be increased in the unconscious brain by increasing the frequency of sensorimotor rhythm (SMR) brainwaves we produce during the day. It is these SMR waves URGONight is able to detect and people can learn to control, leading to better sleep by reducing the time of sleep onset and nighttime awakenings.
How It Works
URGONight is designed to be used 20 minutes a day, three times a week. People place the band comfortably over their head and connect it to the dedicated iOS and Android app. Within the app, users can see their brainwaves in real-time before they start the dedicated 20 minute training exercises.
The training programs consist of playful exercises inspired by serious games. Within the games, users are assigned tasks (that are triggered when SMR waves are produced) and see their results, scores and in real-time. There are several games to choose with tasks ranging from growing leaves on trees, herding jellyfish and drawing relaxing patterns.
The app also allows users to access stats and achievements and share successes and progresses on social media. A virtual coach in the app guides them throughout their journey, explaining the exercises and providing advice on improving scores.
The programs are also customizable to the individual users to ensure their brains are in a constant learning curve and results continue to improve over time. To begin, users establish a base threshold of SMR activity by measuring them once with their eyes open and then closed for 30 seconds. This sets their unique threshold that determines the parameters of the exercises and rewards required to progress. As the users complete the program, these thresholds regularly adjust to ensure they are constantly challenged and motivated to produce ever increasing levels of SMR.
You can see URGONight in action here.
Natural Way to Achieve Better Outcomes
The importance of sleep to overall health is increasingly recognized with study after study showing its impact on issues ranging from weight loss, impaired cognition and irritability to cardiovascular disease and diabetes.
Unlike sleep tracking technologies that simply monitor and manage a conditions and OTC and prescription medications that can have side effects, URGONight is an entirely natural way to achieve better sleep and health outcomes without forming any dependencies.
“Just as you can train your body to run faster, jump higher, swim further or become more flexible, clinical studies have shown neurofeedback therapy can help people learn how to improve the quality of their sleep,” said Guirec Le Lous, Founder of URGOTECH, the company behind URGONight. “The technology has been used in clinical sleep centers around the world for decades and now with URGONight, we are making it more fun and accessible and conveniently usable in the
comfort of the home.”
With just minutes a day, people begin to see results after 10-15 sessions and sustainable results after 3 months of use.
URGONight is available on presale from today at Indiegogo at the 50% discounted early bird price of $249. It is expected to ship to backers at the end of the year and will be commercially available priced at $500 in 2020. It is also expected to be covered within Flexible Spending Account provisions.