More than one in 10 Americans would give up all their money to lead a “cleaner” life, according to new research.
A recent survey of 2,000 Americans found people are trying to be more sustainable post-pandemic, with more than one in five no longer buying single-use items and ditching processed foods.
Among the factors that inspired people to start living more sustainably are an increased awareness of the impact on their health (43%) and the environment (42%), along with a greater acknowledgment of harmful ingredients (40%).
Living more sustainably and being more cautious of their health has leaked into other areas of our lives, too. The study also found that 64% of those polled have started taking their skincare more seriously.
From influencers to celebrities, there’s no shortage of inspiration for taking better care of one’s skin. When asked what celebrities have the greatest skin of all time, more than one in 10 named Beyoncé.
Conducted by OnePoll and commissioned by Bliss, the study also asked people how much thought they give to how consumer and environmentally friendly their favorite products are.
More than two in five said they’d use more sustainable products if they had better knowledge of what “clean” products are.
Although social media and pop culture have made sustainability trendy, 36% of Americans said they rely on their family’s and doctor’s expertise above all else when choosing personal care products.
“It’s interesting that consumers are often confused by what it means to be clean, with almost half of respondents believing clean beauty is expensive by default. But finding clean, efficacious and affordable skincare is feasible, even at your local drugstore,” said Tina Pozzi, Chief Brand Officer at Bliss. “Fifty-eight percent want to make more ethical choices when buying skincare products and choosing B Corp certified personal care products can contribute to that goal.”
Almost two-thirds (64%) always read the labels on the beauty products they buy, and more than half (55%) consider a product’s ethical production before purchasing.
Only 26% of respondents said they were completely sure of where the ingredients in their products came from, while just 34% were confident they knew the long-term impact on their health and just 22% said they were aware of the environmental impact.
In pursuit of a more ethical lifestyle, people are prioritizing a product’s cruelty-free status (48%) and whether or not it has recyclable packaging (40%).
Still, 48% think making more sustainable choices is expensive and one in five think it’s inaccessible.
“While 64% of Americans read the labels on their beauty products, our study also discovered one in seven don’t understand eco-friendly phrasing,” added Pozzi. “That knowledge gap may keep people from having the impact they want on their own health, as well as the environment.
For instance, only one in 10 people know what a Certified B Corporation is. It requires companies to practice transparency and sustainability and consider the effect their decisions have on the community and the environment.”
WHY HAVE AMERICANS BECOME MORE SUSTAINABLE IN THE PAST YEAR?
I’m more aware of how it impacts my health 43%
I’m more aware of how it impacts the environment 42%
I’m more aware of harmful ingredients 40%
To reduce waste in my house 38%
For my family’s well-being 31%
My friends have inspired me 15%
WHAT AMERICANS WOULD GIVE UP TO LEAD A “CLEANER” LIFE
Junk food 37%
Video games 26%
Social media 26%
Coffee / tea 24%
Gym membership 23%
My smartphone 18%
Buying new clothes 16%
TV/streaming for a year 14%
My computer 13%
My microwave 13%
All my money 12%
All material possessions 11%
My car 11%