AbilTo Names New CEO: Rob Rebak

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AbilTo, a provider of behavioral telehealth programs proven to improve patient outcomes and lower healthcare costs, announced today that Rob Rebak joined the company as Chief Executive Officer. Mr. Rebak is responsible for shaping the vision and strategy of AbilTo going forward, as well as for building upon the company’s history of clinical innovation and strong performance.

“As we accelerate growth and scale the business, there is no better person to lead AbilTo than Rob,” said Liam Donohue, Member of the Board of Directors and Managing Partner of .406 Ventures. “I’ve known Rob for nearly 20 years, and he has an outstanding track record of success, along with a strong combination of vision, industry insight, and ability to bring people together. A seasoned innovator and an executive with a proven ability to scale, Rob has what it takes to expand AbilTo’s data and outcomes-driven, behavioral health market leadership position.”

“I’m very excited to join AbilTo at this exciting time in the company’s growth. Over the past seven years, the company has built its pioneering market position and success based on exceptional patient outcomes, coupled with a clear ROI for health plans and employers,” said Rob Rebak, new CEO of AbilTo. “AbilTo employees are passionate about tackling unmet behavioral health needs in the US, while bringing down the total cost of care. The opportunity that lies ahead is vast, and we are poised to expand our approaches to engaging patients and improving their lives.”

“AbilTo’s stellar clinical and economic outcomes distinguish it from general telemedicine platforms and networks that are beginning to formulate their approaches to behavioral health,” said Tom Hawes, Member of the Board of Directors and Sandbox Industries Managing Director. “AbilTo already provides services to several of the Blue Cross Blue Shield plans, and I am excited for Rob to continue to capitalize on AbilTo’s outstanding and proven clinical approach to integrating behavioral and medical health.”

A 25-year healthcare industry veteran, Rebak brings a broad range of strategic and operational experiences from Fortune 500 companies to early stage ventures within the life science, consumer, and digital health industries. He joins AbilTo from Sharecare, a health and wellness patient engagement platform, where he served as President, Consumer Solutions. Rebak joined Sharecare through its acquisition of QualityHealth, where he served as Chairman and Chief Executive Officer. Earlier in his career, Rebak spent 10 years in leadership and commercial roles at Pfizer, Merck, and Bristol-Myers Squibb.